This financial services company used a content strategy to focus on their target market and improve customer experience.
Using email marketing to target specific audience segments
Partners Capital is a company that provides working capital loans to mid-sized businesses. They contacted Digital Mind 360 in December 2019 to complete a content marketing strategy to help them reach their audience via email at the right time and place with a simple yet effective message.
One of the challenges Digital Mind 360 addressed was the perception that working capital loans have a negative reputation and offer less value than traditional capital funding options.
Including SEO, user experience and web development tactics to improve their website
Digital Mind 360 helped Partners Capital focus the content of their website and the audiences that matter to their brand by providing strategic content that would help educate their partners on selling working capital loans while attracting repeat borrowers, as well.
Partners Capital also worked with Digital Mind 360 to completely overhaul their website to be more B2C facing vs the B2B and partner-facing messaging it had at the time.
The scope included the development of a sitemap, over 20 landing pages (including wireframes and designs), web development for the full site, as well as optimizing and creating new content for the entire website.
In this iterative process, Digital Mind 360 continues to create and present design concepts and copy development of Channel Partners’ new website. The client loves the new approach, as this change will bring their vision to life in a more modern, consumer-first way to create a better digital experience for online loan borrowers.